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21 Jul

Tia Mowry and Ally Love Share the Stories Behind

During a celebratory dinner cohosted by WWD and Amyris at Tatiana by Kwame Onwuachi for Tia Mowry’s 4U hair care line, the founder (slash actress and lifestyle influencer) sat down with Ally Love, multihyphenate, founder and chief executive officer the Love Squad, for a conversation concerning the story behind the brand. Notably, Mowry is one in all the primary Black women to launch a hair care line at Walmart. The road’s products are created with Amyris, the science-backed biotech company and wonder manufacturer, and are clinically proven to boost curls with moisture without weighing them down. Mowry speaks highly of the partnership that she has with Amyris, which she describes as being very hands-on as time is given to understanding the...
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24 Jun

WWD, Ally Love, Tracy Reese fetes Tia Mowry on

The mood was celebratory at a dinner WWD cohosted with Amyris at Tatiana by Kwame Onwuachi for Tia Mowry’s 4U line of hair products for curls, and why not? The actress-slash-lifestyle influencer-slash entrepreneur is certainly one of the primary Black women to launch a hair care line at Walmart. 4U uses hemisqualane relatively than silicone to tame curls, and the fledgling brand has already garnered quite a few awards from the likes of Harper’s Bazaar and Women’s Health. “I feel like when women come together there’s nothing we will’t do,” said Mowry, to a crowd that included Peloton instructor — and newly minted “Today” show contributor — Ally Love, designer Tracy Reese and Karima McDaniel, the brand’s president, plus a...
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