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12 Jun

Dr. Dana Nail Care Brand Relaunches on Amazon

Dr. Dana Nail Care Brand Relaunches on Amazon
Under recent ownership, Dr. Dana is relaunching. The corporate founded by Dr. Dana Stern, which offers a three-step system focused on nail health, is relaunching on Amazon. Its hero product will retail for $29.99. The revitalized brand is coming back to market after an explosion of interest within the nail category, fueled by pandemic-induced salon closures. The three-step system combines skincare ingredients for a once-weekly treatment to alleviate conditions equivalent to brittle nails. “It’s a three-step system, and it’s logical. We exfoliate in skincare, why don’t we exfoliate in nail care? We hydrate in skincare, why don’t we hydrate in nail care?” said Chris Hobson, chief executive officer of Rare Beauty Brands, which acquired the brand late last yr for an undisclosed sum. “We’ve...
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29 May

What Brands Have to Know In regards to the

What Brands Have to Know In regards to the
Because the number-one beauty destination within the U.S., Amazon was a recurring topic at WWD’s Beauty CEO Summit this yr. There was a surge inside the beauty industry to affix the platform over the past few years with recent wins including Clinique, Lancôme, Shiseido, IT Cosmetics, The Outset by Scarlett Johansson, Youth to the People, Loved01 by John Legend, Keys Soulcare, Dyson, BareMinerals and Urban Decay. As more brands enter the space, many consumers use Amazon as their beauty go-to. In 2023, within the U.S., Amazon sold a billion-plus beauty products to greater than 100 million beauty customers. There are greater than 100,000 brands available within the Amazon Beauty store. “Amazon Beauty is all about driving the category and the industry overall,”...
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2 Apr

Hair & Makeup | Amazon Prime | Beauty Boss

Hair & Makeup | Amazon Prime | Beauty Boss
🎉 SHOP with me on AMAZON 🛍️ 💕Click or Copy & Paste this link: https://amazon.com/shop/allheuthequeen 🔔Subscribe to me here on YouTube for honest reviews, exclusive highlights, & my recommendations of one of the best products; tap the notification bell button! #AmazonAffiliate ✨Shop BeautySantiago’s closet to seek out the right look from the POV of an elite stylist. Fast shipping and buyer protection on quite a lot of fashionably trending items! 🛍️ http://poshmark.com/closet/beautysantiago ✨Join Poshmark with my code and receive $10. towards your first purchase! 💸 1. Download the Poshmark App 2. Create a Poshmark account 3. Use code: BEAUTYSANTIAGO ✨Follow me on IG for all things fashion and magnificence! 💕 @beautybosssantiago 🌺 https://youtube.com/@beautybosssantiago ✨Live Shows every Saturday at 3p PST 💓 The standard of...
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28 Mar

Sol de Janeiro, Pimple Patches Amongst Top 10 Amazon

Sol de Janeiro, Pimple Patches Amongst Top 10 Amazon
What’s driving beauty searches on Amazon? Data from marketing consultancy Market Defense shows DIY-minded consumers are increasingly turning to the e-commerce giant for press-on nail and gel polish offerings, in keeping with the broader, post-pandemic growth of at-home nails. One other nascent phenomenon: Sol de Janeiro has emerged as a top-searched beauty keyword on Amazon, making it the only brand search to crack the highest 10 beauty keywords by average monthly volume. The Dyson Airwrap and “CeraVe face wash” are the next-most popular brand searches on the platform; nonetheless, those differ in that they reference specific products. “That Sol de Janeiro has captured a lot of the buyer attention that individuals are only trying to see what the brand has...
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