Amazons – Beautifaire

12 Nov

Third time’s could be the charm for Amazon‘s annual Holiday Beauty Haul. The annual event’s third iteration, which wrapped Nov. 5, was a beauty-devoted promotional period akin to Amazon’s Prime Deal Day. For Melis Del Rey, general manager, North America of beauty, baby and sweetness tech, she said it’s a key a part of garnering shoppers on the lookout for higher-end beauty products. “These items play an important role in the best way we're also engaging with our customers and driving more immersive engagement,” she said. “It gives us a fantastic opportunity into enabling higher discovery of this extensive range, and we would like to give you the option to assist customers experience newness from beauty. Discovery may be very essential.” Since Amazon...

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10 Nov

Amazon’s Black Friday Deals Are Here Early This Yr

by Beauty Tips

Beauty, Hair, Makeup

Excellent news for beauty aficionados in all places: sale season is here, and Amazon's Black Friday deals are rolling in early. Odds are your favorite makeup, skin-care, and hair-care brands are in on the fun — either on sale now or surely soon to be.Because everyone at Allure is dialed in on all things beauty, we've got a ton of early sale items in our carts, and our eyes are peeled for the deals to return. Whether we're stocking up on tried and true faves or snagging a brand-new goody, buying at a bargain is all the time the move. And boy, oh boy, does Amazon agree.Last 12 months's Amazon Black Friday deals were totally *chef's kiss* and this 12...

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17 Jun

Amazon’s Fastest-growing Makeup and Hair Care Categories on Amazon

by Beautifaire101

Beauty, Featured

Amazon’s footholds in prestige beauty proceed to grow stronger, reporting about 100 million unique beauty shoppers a month, and holding 12 percent of the prestige beauty market share. What does it take, though, to win on the platform? “One of the vital critical things that drives growth [on Amazon] is reviews, particularly in beauty,” said Sarah Hofstetter, president of Profitero, the e-commerce insights platform. It found that the variety of reviews and the variety of product images included in an inventory are two key aspects determining what products organically come up on the primary page of search results. Products see a mean sales lift of 37 percent after they move from page two to page one on Amazon. While Amazon presents a...

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4 Apr

How Amazon’s Anti-counterfeit Unit Fights Fakes With AI and

by Beauty Tips

Fashion, Featured

The most important takeaway that Amazon wants brands and consumers to know about its anti-counterfeiting measures is that its approach is working — and never just incrementally. In line with the e-tail giant’s latest brand protection report released on Tuesday, its copycat-busting moves have led to the removal of 6 million fakes from its marketplace and stopped tons of of 1000's of illicit activities. Amazon’s tactical approach to combatting counterfeits has been years within the making, as a mix of name and consumer reporting, seller vetting, mandated removals and legal enforcement actions. However the tech giant’s expertise in artificial intelligence appears to be amping up the efficacy, perhaps to such a level that it might even discourage malevolent parties from even trying. “The...

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