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6 Dec

 Hoyeon and Aya Nakamura Turn into Lancôme Global Brand

by Beautifaire101
Beauty, Featured
PARIS – Lancôme has appointed Hoyeon and Aya Nakamura global brand ambassadors.   Hoyeon, a South Korean model-turned-actress, catapulted into stardom in her breakout role within the Netflix reality series “Squid Game.” She began modeling at age 16 and made her international runway debut five years later, in 2016, in Recent York. Hoyeon then modeled for a lot of designers, photographers and publications.   For her role in “Squid Game,” Hoyeon won Outstanding Performance by a Female Actor in a Drama Series award on the SAG Awards. She also received a Primetime Emmy Award nomination for Supporting Actress in a Drama Series.  Hoyeon has garnered 22.2 million Instagram followers.  Nakamura, recently dubbed the “queen of French pop,” became a sensation together with her song “Djadja,”...
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30 Oct

Dr.Jart+ Taps K-pop Group Enhypen as First Global Ambassadors

by Beautifaire101
Beauty, Featured
Korean skincare brand Dr.Jart+ has tapped K-pop septet Enhypen as its first global ambassadors. The boy band makes their debut within the brand’s “Supercharged repair, Cicapair” campaign, inaugurating the reimagined Cicapair Collection, which tackles redness and now features additional skin-boosting ingredients, like allantoin. “Dr.Jart+ is a culture brand and Enhypen is a culture band. With Korean culture — especially K-pop and K-beauty — on the forefront of world trends, we knew this was the suitable moment to pair the exciting energy of Enhypen with the art and creativity of Dr.Jart+,” said Sunny Ka, senior vp, global marketing on the brand. The collaboration comes amid Enhypen’s ongoing “Fate” world tour, and, beyond upgraded formulas marks the addition of a fifth stock keeping unit to the gathering: Cicapair So Soothing Treatment. The brand...
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