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18 Oct

Ingenuity Is to Manage Shu Uemura, Biotherm North American

Ingenuity Is to Manage Shu Uemura, Biotherm North American
PARIS – Ingenuity, THG plc’s commerce division, has signed a take care of L’Oréal to administer direct-to-consumer businesses of two of the French group’s luxury brands, Shu Uemura Art of Beauty and Biotherm, in North America. Financial terms of the agreement weren't disclosed. “L’Oréal will profit from core platform features built for the sweetness consumer, including sampling, loyalty and subscriptions,” THG said in a press release released Wednesday. The launch is anticipated to be complete this yr. “Ingenuity’s mission is to supply a simplified solution to assist brands deliver their online ambitions in an accelerated and cost-effective way,” said Vivek Ganotra, chief executive officer of Ingenuity, within the statement. “Ingenuity’s complete commerce solution, which incorporates cutting-edge ecommerce technology, efficient operational abilities, and effective marketing...
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17 Aug

American Exchange Group Has Acquired HatchCollective – WWD

American Exchange Group Has Acquired HatchCollective – WWD
American Exchange Group has acquired HatchCollective because it looks for an even bigger slice of the wonder and private care market. Terms of the deal weren't disclosed. Founded in 2009, HatchCollective is a privately held company, whose brands include NatureWell, Found Energetic, Orlando Pita Play, Txtur and Paint & Petals. AEG, meanwhile, has over the past two years acquired footwear brands Aerosoles and White Mountain, as well creative services and digital marketing company, Giant Propeller. This latest acquisition suits in with its plan to succeed in a wider range of consumers. Alen Mamrout, chief executive officer of American Exchange Group, said: “This acquisition is an amazing opportunity for us to not only expand our footprint but in addition to deepen our commitment...
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9 Jul

The Manic American Humanist Show explores life on the

The Manic American Humanist Show explores life on the
Going down at Public Works Administration in Latest York, the exhibition features works by core members of the web collective Do Not Research From the 2011 Occupy Wall Street protests to the meme magick within the run as much as the 2016 Trump election and the emergence of the Dirtbag Left in the course of the Bernie Sanders campaign, there’s a recent breed of American citizen emerging. Their political impulses can now not be neatly mapped onto the X-Y axis of the political compass, nor are you able to tell their political allegiances by how they dress and the places they hang around. The Overton window has cracked open and given method to...
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23 Jun

Lori Harvey Reconnects With Equestrian Roots in Good American

Lori Harvey Reconnects With Equestrian Roots in Good American
COURTESY OF GOOD AMERICAN Lori Harvey has brought out her standout modeling skills to a campaign that mixes her equestrian roots with Western-inspired style. The model is the star of Good American‘s latest denim campaign, which showcases the brand’s denim offerings for the summer season. The campaign was shot on a picturesque ranch in Los Angeles, which evoked a “sexy and fun summer vibe.” For the promotional photos, Harvey was styled by Zerina Akers, who previously worked with Beyoncé as her personal stylist and costume designer behind her 2020 musical cinematic project “Black Is King.” Lori Harvey posing in Good American’s latest denim campaign. COURTESY OF GOOD AMERICAN In response to the brand, the campaign combines Harvey’s “lifelong passion for horses and background in...
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