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Americana Tag

2 Jun

Luar’s Run at Becoming This Generation’s Americana Mega Brand

Luar’s Run at Becoming This Generation’s Americana Mega Brand
Next week, Raul Lopez — the Latest York City-based designer behind Luar — will strap into an airplane seat certain for Paris. He’s a finalist for the LVMH Prize — the most recent stop on a road to what could make him the U.S.’ latest egalitarian lifestyle brand, following within the footsteps of Ralph Lauren, Calvin Klein and Tory Burch. Lopez, like those aforementioned who got here before him, has a specific knack for offering luxury at a price point that feels inside grasp. Ralph Lauren, the son of Jewish, eastern European immigrants and a first-generation Latest Yorker, took the WASP-y dress code to the masses. Lopez, also a primary generation Latest Yorker, is following suit along with his own viewpoint...
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