A sensation in U.S. for the reason that early Nineteen Eighties, Alaïa is back with a Latest York City store that celebrates the American art and design scene.
The sleek, gallery-like boutique at 149 Mercer St. in SoHo displays works by Robert Rauschenberg, Mike Kelley, Jonathan Horowitz and Donald Judd, whose foundation is a stone’s throw away.
It opens Saturday amid an accelerated retail push for the Richemont-owned fashion brand, which is gunning to construct direct-to-consumer channels to account for as much as 70 percent of the business over the subsequent three years, in accordance with Myriam Serrano, Alaïa’s chief executive officer.
“We wish to construct a detailed relationship with our clients,” the manager said, disclosing details of the Manhattan store exclusively to...
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