Featured Posts

To top
Title Image

Ami Tag

6 Oct

Ami Colé’s Latest Launch Embodies Joy – Essence

Ami Colé’s Latest Launch Embodies Joy – Essence
courtesy of Ami Colé In 2019, Senegalese-American beauty expert Diarrha N’Diaye-Mbaye founded Ami Colé– a clean beauty brand celebrating melanin-rich skin. “It’s incredible to observe this baby grow. Most notably, I'm moved by what Ami Colé means to my community,” N’Diaye-Mbaye tells ESSENCE. From their bestselling Tinted Moisturizer to the beloved Lip Treatment Oil, the brand has made their mark. “We’ve increased our footprint partnership with Sephora and are excited to explore international opportunities within the near future,” she says. “I'm most happy with the team that has been constructing this with us.”  Their latest launch? The clean beauty brand created Lid Joy, a liquid matte eyeshadow for melanin-rich skin. “It’s like jewelry but to your lids,” she says. “I desired to...
Continue reading
14 Apr

EXCLUSIVE: Ami Recreates Montmartre on Gaming Platform Zepeto

EXCLUSIVE: Ami Recreates Montmartre on Gaming Platform Zepeto
PARIS — Fancy a stroll around Montmartre, without crowds, strikes or demonstrations? Then head over to social gaming app Zepeto, where French label Ami is launching its recreation of the picturesque neighborhood, right all the way down to the cobblestones, sketch artists and picturesque cafés, on Friday. After an augmented reality Easter egg hunt last 12 months and an nonfungible-token collaboration with British Olympian Tom Daley, this marks Ami’s third foray into the metaverse and the primary time the brand is digitizing its clothes into wearables. “A visit to Montmartre, with Ami” was a option to “proceed on a path of transmission of values, know-how, architecture, the Parisian lifestyle around the globe,” said Ami’s chief executive officer Nicolas Santi-Weil. Zepeto’s considerable reach was...
Continue reading