David’s Bridal is likely to be down after its latest bankruptcy filing, but chief executive officer James Marcum said the retailer is just not out — and is able to keep its vow and deliver the all-important dress.
Marcum told WWD in an interview on Thursday that the corporate, vertically integrated by virtue of its China-based joint-venture suppliers, will find a way to maintain delivering wedding gowns to brides because it established the terms of its bankruptcy in court.
“We have now 30,000 orders over there at once which can be in production as we speak, that will probably be flown within the bellies of airplanes to get ’em over here to the States to be certain that these customers get ’em,”...
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