“It’s type of an open-heart surgery: The brand is filled with history and there’s lots of sensitivities and it's worthwhile to be a superb surgeon with the intention to bring things to the following stage,” said Marco Parsiegla, chief executive officer of Oman-based luxury fragrance house Amouage, which is marking its fortieth anniversary this yr.
A veteran of the industry, whose experience includes global vp of Procter & Gamble’s prestige division, Parsiegla has been proving to have good nerves and clear considering in bringing the brand latest life since he joined in 2019, in tandem with the appointment of Renaud Salmon as chief creative officer.
The duo opened a latest chapter at the corporate with the goal to make it bloom internationally...
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