One other day, one other brand.
After an lively 12 months, Amyris — the biotechnology company that acquired Naomi Watts’ Onda Beauty in April, then introduced Stripes, a menopause brand fronted by the actress last month — is considering younger with its latest launch. Called EcoFabulous, the d-to-c brand will span skincare and makeup, and launches at the top of October.
Prices range from $14 to $19 for first-time purchases. (Most of the products are refillable, and refills range from $12 to $16.) The brand didn't comment on projections, though industry sources estimate first-year sales could reach between $5 million and $8 million.
Sustainably minded and targeted toward younger Millennials and Gen Z, the brand also prides itself on performance-minded formulations.
“We’re introducing a...
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