Anastasia Tag

Anastasia Soare of Anastasia Beverly Hills sat down with Pete Nordstrom, president and chief brand officer of Nordstrom, to debate how she built her brow-focused brand for a special edition of the retailer’s podcast, the Nordy Pod.  Identical to the Beauty CEO Summit, Soare recently celebrated 25 years in business. While today, Anastasia Beverly Hills is accessible at most beauty retailers, Soare started off small, counting on word of mouth and a customer-centric approach.  “I emigrated from Romania and I saw a void in the wonder industry of eyebrows. No one paid attention to eyebrows,” she said, which led her to create her own technique using a person’s facial symmetry.  Pete Nordstrom Katie Jones/WWD With a small salon in Beverly Hills and no products in...