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31 Mar

Balmain Moves to London’s Mount Street, Near Simone Rocha

Balmain Moves to London’s Mount Street, Near Simone Rocha
MOUNT BALMAIN: Balmain has moved its London store, but it surely hasn’t gone far. The brand, which opened a flagship on South Audley Street in 2015, has moved across the corner to 94 Mount Street, with neighbors including Simone Rocha and Marni.  Balmain’s recent, 1,077-square-foot store houses the ladies’s, men’s and accessories collections, and there may be also a non-public suite for VIP appointments. The shop soft launched earlier in March, with creative director Olivier Rousteing officially cutting the ribbon this week with a cocktail for purchasers and a small, private dinner for friends and collaborators. The inside of Balmain’s recent store on London’s Mount Street. “Knowing that London is such a vital destination for each British and international fashion lovers, it was very...
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