For Pvolve, boutique fitness is booming.
In an effort to grow each virtually and physically over the subsequent few years, the brand — which has experienced a 471 percent increase in sales across product, subscriptions and its studio and franchise business since Jan. 1 — is leveraging franchise expansion, products and a key partnership with Pvolve loyalist Jennifer Aniston.
Jennifer Aniston for Pvolve.
Because the brand, which launched in 2017, looks to expand its reach each digitally and in-person, bringing on Aniston as an envoy was key. In accordance with company president Julie Cartwright, Aniston had been a user of Pvolve since 2021 and her team reached out to share her story, searching for ways to partner. With this, the brand is...
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