Prada, Jason Wu and Gucci too. Major luxury brands are offering up special access to fashion shows and events to holders of their NFTs — a practice called “token-gating” — that would change the front row and function a latest velvet rope.
“Increasingly, token-gated experiences are going to turn out to be the thing for 2023,” said Arianee chief executive officer Pierre-Nicolas Hurstel.
For the last several seasons, Arianee has handled the NFTs for Paris Fashion Week, tying them to official accreditations.
Prada and Jason Wu have already added September fashion week tickets to their tokens; Gucci held a personal cocktail in Recent York last June for the holders of their SuperGucci and Gucci Grail NFTs.
Arianee has previously worked with IWC watches and...
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