Through the pandemic, Holly Shapiro, the creative director at Splendid, and her team brainstormed about what can be the subsequent big thing in comfortable clothing.
Loungewear was wearing thin, but a desire for ease and luxury was gaining momentum.
“The entire thing began about two years ago because we were really type of just analyzing the world and our brand as a complete,” Shapiro said from her Latest York office. “We at all times say that we're there for our customer’s moments in life, whatever she goes through.”
The roots of the brand, launched in Los Angeles in 2002 by Moise Emquies, come from developing probably the most comfortable T-shirt possible. Splendid has evolved into a way of life brand that manufactures denim...
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