Shu Qi Named Tom Ford Beauty Attaché for China,

18 Jun

Tom Ford Beauty has named a recent attaché. Shu Qi, the award-winning Chinese actress, has been named Tom Ford Beauty attaché for the China and APAC regions, a partnership that may take effect Tuesday. She is going to star in campaigns for the brand across the geography. Her debut campaign features products from the brand’s Private Mix Cherry Collection, which incorporates the Cherry Smoke, Electric Cherry and Lost Cherry fragrances. “I'm honored to be the brand new attaché for Tom Ford Beauty, a brand that has redefined modern luxury for the twenty first century. I look ahead to this exciting partnership,” Qi said in a press release. Three of Qi’s movies have been nominated on the Cannes Film Festival, and he or she was...

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6 Jun

VF Corp.’s EMEA and APAC President on Supreme, G-local

by Beauty Tips

Fashion, Featured

STABIO, Switzerland — Innovation in design, an integrated approach and a g-local mentality are the pillars VF Corp.’s Martino Scabbia Guerrini, executive vice chairman and president of EMEA, APAC and emerging brands, has embraced over the past few years. They've ensured VF’s continued growth within the EMEA region, which late last month reported its eighth consecutive quarter of sales increases. Revenues were up 8 percent at constant exchange rates to $901.3 million within the fourth quarter ended April 1. This compares with an overall decline in VF’s revenues of three percent at constant exchange for the quarter to $2.7 billion, dented by the uneven Supreme business, continued sales declines at Vans and an overall weak performance within the Americas. Although Scabbia Guerrini...

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16 Sep

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

by Beautifaire101

Beauty, Featured

Could TikTok soon be dethroned as probably the most influential social platform in driving brand awareness amongst Gen Z consumers? It’s too early to inform, but many beauty brands are constructing their presence on Chinese social platforms like Weibo and RED — and seeing sizable gains consequently. Having each garnered roughly 23 percent of their respective Media Impact Values from July through August via China’s Twitter-like platform, Weibo, Guerlain and La Mer are the leading Western beauty brands on the platform. Meanwhile, Estée Lauder, garnered $17.2 million (or 20 percent) of its MIV from Weibo activations from July through August, while La Mer also claims probably the most substantial presence on RED, which has the same format to Instagram but is more shopping...

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