Featured Posts

To top
Title Image

App Tag

9 Jul

How the Beauty Industry Is Taking up Threads, Meta’s

The wonder industry is entering its Threads era. From firms like Tarte Cosmetics, Milk Makeup, Sephora and the Estée Lauder Cos. to beauty tastemakers including Desi Perkins and Monet McMichael (no sign of Alix Earle — yet), the industry’s denizens are among the many 70 million-plus users who've taken to the text-based platform because it was launched by Meta late Wednesday. Like Twitter, Threads allows users to browse and share thoughts, photos and videos, and repost others’ content. Threads have a 500-character limit, and videos uploaded to the platform have to be under 5 minutes long. Unlike Twitter, Threads possesses the advantage of a clean slate: The platform is yet-unsullied by the form of controversy the previous has been grappling with since...
Continue reading
21 Jun

Fashion Gaming App Drest Raises 15 Million Kilos in

LONDON — Drest, the mobile gaming company that permits players to turn out to be fashion stylists and types to appeal to recent audiences, has raised 15 million kilos in fresh funding from its longstanding investor. The cash has been earmarked for the event of a recent product proposition, Drest Game 2.0, which guarantees to supply a more sophisticated user experience and a bigger, global marketing platform for fashion, luxury, beauty and jewellery brands. The corporate said the brand new funds will allow Drest to grow and scale within the fields of gaming, media, data and e-commerce with the ambition of becoming the leading creative platform for fashion, entertainment and lifestyle gamification. The updated plaform is being rolled out progressively in numerous...
Continue reading
13 Jun

Charlotte Tilbury’s Latest App Allows Consumers a Look Into

Charlotte Tilbury’s first mobile app, which goals to assist consumers find the precise products and learn how one can apply them while they shop, is here. Called Charlotte Tilbury: Easy Beauty For You, the app serves as a hub for makeup tutorials, red carpet look breakdowns and the brand’s shade matching and skin evaluation tools. Consumers can even use the app to book one-on-one virtual consultations with the brand’s skilled makeup artists. “That is where artistry plus technology really involves life,” said Corinne Suchy, the brand’s chief growth officer, adding the experience is supposed to be personalized “to the extent as when you were sitting in Charlotte’s makeup chair in-person, and he or she was supplying you with that advice.” User...
Continue reading
7 May

Drunk Elephant and Rare Beauty Amongst Top Brands on

Slug: The Buzz Hed: Brandefy’s Most Searched Brands In April Dek: Known for its product breakdowns and dupe suggestions, the sweetness and research shopping app has seen a spike in usage attributable to ongoing economic pressures, exceeding 90,000 monthly users. Body: Just how far can a recession drive beauty dupe discourse? In accordance with Meg Pryde’s beauty research and shopping app Brandefy — which launched in 2018 and counts over 90,000 monthly users as of late — very. “We’ve seen a spike in energetic users and sessions as consumers hunt for reasonably priced alternatives to their favorite products, without sacrificing quality,” said Pryde, adding that the app’s buzzing community forum is leaving no stone (or popular product) unturned as consumers’ seek for these...
Continue reading