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17 Nov

TikTok’s Sister App Lemon8 Is Cultivating a Fledgling Beauty

TikTok’s Sister App Lemon8 Is Cultivating a Fledgling Beauty
TikTok parent company ByteDance appears to hope lightning can strike twice within the U.S. market with its Lemon8 app. Introduced in Japan in 2020, Lemon8 launched within the U.S. this past February — around the identical time legislative efforts to limit TikTok ramped up — and inside one month, it briefly ranked among the many top 10 most downloaded apps on the U.S. App Store. On the app, users can post and examine beauty, fashion and lifestyle content — namely in the shape of static photos, though video-sharing is an option as well — and, like TikTok, the app’s central feature is its “For You” page, which features content tailored to a user’s interests. Beauty and wellness are amongst Lemon8’s...
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9 Jul

How the Beauty Industry Is Taking up Threads, Meta’s

How the Beauty Industry Is Taking up Threads, Meta’s
The wonder industry is entering its Threads era. From firms like Tarte Cosmetics, Milk Makeup, Sephora and the Estée Lauder Cos. to beauty tastemakers including Desi Perkins and Monet McMichael (no sign of Alix Earle — yet), the industry’s denizens are among the many 70 million-plus users who've taken to the text-based platform because it was launched by Meta late Wednesday. Like Twitter, Threads allows users to browse and share thoughts, photos and videos, and repost others’ content. Threads have a 500-character limit, and videos uploaded to the platform have to be under 5 minutes long. Unlike Twitter, Threads possesses the advantage of a clean slate: The platform is yet-unsullied by the form of controversy the previous has been grappling with since...
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21 Jun

Fashion Gaming App Drest Raises 15 Million Kilos in

Fashion Gaming App Drest Raises 15 Million Kilos in
LONDON — Drest, the mobile gaming company that permits players to turn out to be fashion stylists and types to appeal to recent audiences, has raised 15 million kilos in fresh funding from its longstanding investor. The cash has been earmarked for the event of a recent product proposition, Drest Game 2.0, which guarantees to supply a more sophisticated user experience and a bigger, global marketing platform for fashion, luxury, beauty and jewellery brands. The corporate said the brand new funds will allow Drest to grow and scale within the fields of gaming, media, data and e-commerce with the ambition of becoming the leading creative platform for fashion, entertainment and lifestyle gamification. The updated plaform is being rolled out progressively in numerous...
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13 Jun

Charlotte Tilbury’s Latest App Allows Consumers a Look Into

Charlotte Tilbury’s Latest App Allows Consumers a Look Into
Charlotte Tilbury’s first mobile app, which goals to assist consumers find the precise products and learn how one can apply them while they shop, is here. Called Charlotte Tilbury: Easy Beauty For You, the app serves as a hub for makeup tutorials, red carpet look breakdowns and the brand’s shade matching and skin evaluation tools. Consumers can even use the app to book one-on-one virtual consultations with the brand’s skilled makeup artists. “That is where artistry plus technology really involves life,” said Corinne Suchy, the brand’s chief growth officer, adding the experience is supposed to be personalized “to the extent as when you were sitting in Charlotte’s makeup chair in-person, and he or she was supplying you with that advice.” User...
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