Google has turned its considerable tech chops to the style shopping experience by debuting a recent virtual apparel try-on feature for humans developed with artificial intelligence.
Announced Wednesday and available through Google search, the brand new product viewer was developed using generative AI to display clothing on a broad collection of real-life models. The goal, the corporate said, is to permit consumers to visualise the clothes — starting with women’s tops — on different body types.
“Shopping is an incredibly large category for Google, and it’s also a source of growth for us,” Maria Renz, vice chairman and general manager of commerce, told WWD. “We’re incredibly excited to take this cutting-edge technology to partner with merchants and evolve shopping from a transactional experience...
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