April – Beautifaire

25 Apr

Hosted by Tracy Moore. It’s Fashion Friday and we're all concerning the trends this spring! Stylist Julianne Costigan shows us the right way to draw inspiration from the newest runway looks, plus, Makeup Artist Grace Lee looks at the newest trends which are shaping the style world and offers us the guidelines needed to realize that look yourself! Lifestyle Expert Belicia Chung has one of the best in bling with the entire trendiest jewelry options and Tech Expert Lisa Chang has tested the newest in skincare tech and shares her findings, plus, Hairstylist Bill Rowley discusses the return of a classic cut: The Shag! LED Light Therapy Facial Mask | SAN LUEUR: https://fave.co/3vEspo7 High Frequency Wand | NUDERMA: https://amzlink.to/az0uWyolh4Rj5 Microcurrent device | NUFACE:...

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17 Jun

Women in Hip-hop Fashion: April Walker, Kimora Lee Simmons

by Beauty Tips

Fashion, Featured

It’s the late ‘80s in Latest York City, graffiti is the omnipresent art, Run-DMC is coursing through boomboxes at block parties from its birthplace within the Bronx to Brooklyn, and off-the-rack fashion isn’t quite delivering on the vibe without the necessity for a remix. Several of the young, gifted and Black had already been getting into Dapper Dan’s in Harlem to see the designer give their suits more flavor — but April Walker wanted something for her borough and her community to call its own. And hip-hop was the thread that wove through all of it. Now, because the musical genre that became much larger than artists and albums turns 50, hip-hop’s longstanding influence on fashion is evident — but what’s at times...

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10 Jun

Top 10 Makeup Brands by Earned Media Value in

by Beautifaire101

Beauty, Featured

While a persistent decrease in overall influencer content has led to widespread declines in earned media value, brands like Tarte Cosmetics, Dior Beauty and Rare Beauty are each seeing standout momentum within the metric, which assigns a novel value to a chunk of content based on engagement. The revival of the #TrippinWithTarte era — the brand most recently whisked influencers away to Turks and Caicos in April, followed by a Formula 1 Miami Prix tour in May — has driven 58 percent year-over-year EMV growth for the brand even amidst allegations that trip attendees with smaller followings are usually not offered equal accommodations. “After much debate and controversy surrounding splashy influencer getaways like #TrippinWithTarte, it’s clear that creators and consumers still...

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5 Jun

The Top 10 Beauty Brands In Influencer Marketing In

by Beautifaire101

Beauty, Featured

What defines a successful influencer marketing strategy in a post-“de-influencing” trend world? As eco-conscious consumers increasingly call the “TikTok made me buy it” era into query, brands and influencers are being tasked with rethinking creating credibility amongst their goal demographics. In accordance with Traackr’s Holly Jackson, the de-influencing trend presents a singular opportunity for brands to prove they care about consumer expectations in real time. “Persons are ‘de-influencing,’ but it surely’s still influential,” said Jackson, global services director, influencer strategy and measurement. “The savvier brands are desirous about how they will adjust the best way they're partnering with influencers to make sure that they’re not a part of the negative sentiment across the trend.” Meanwhile, brands like Neutrogena — which was...

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