Arbiter Tag

Condé Nast executives spent an hour and 10 minutes selling media buyers on their access to and position at the head of culture at its NewFront presentation in Manhattan on Thursday. Actually, a succession of executives — including chief financial officer Pam Drucker Mann; global chief content officer Anna Wintour; Vogue European editorial director Edward Enninful, and Vanity Fair editor in chief Radhika Jones — said the word “culture” so persistently, if the audience was playing a drinking game, they might have been falling off of their chairs 20 minutes into the show. “We don’t just make content, we make culture,” said Mann, as she boasted of 300 latest social originals and pilots across greater than 55 brand channels in 11 countries. The...