“Clothes are the final word enabler of self-expression,” noted Resh Sidhu, global director at Arcadia Creative Studio, Snapchat — which is why the technology company is using fashion to prolifically propel the “Augmented Reality revolution” forward.
Sidhu’s session in the course of the summit, titled “Shopping Augmented: Your Wardrobe Lives Here,” focused on how “AR is changing the way in which we interact with the world” and is “transforming the buyer experience.”
Arcadia, Snap Inc.’s full-service creative studio dedicated to “creating Augmented Reality that focuses on delivering next-gen AR with revolutionary solutions,” allows brands “to push boundaries” through its technologies, in response to the corporate.
For Sidhu, Arcadia is the summation of her formative years experiences as a toddler growing up in inner-city London...
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