PARIS — The K-pop wave is lapping the prestige beauty industry, as Armani beauty signs on Hanni, the lead singer of NewJeans, to be its newest global makeup ambassador.
She is going to first appear in campaigns for the brand’s latest Power Fabric+ Foundation, starting in April, and Lip Maestro Satin lipstick, starting in May.
“Hanni is a really young artist with an incredible expressive power and an irresistible and charming individuality — a contrast that I find interesting,” said Giorgio Armani, in a press release. “She has personality, which for me is essentially the most fascinating trait, at all times.”
Hanni chimes with the Armani brand ethos, in response to Véronique Gautier, Armani beauty global president at L’Oréal.
“The Armani brand has something...
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