ASA Tag

LONDON — Britain’s Promoting Standards Authority, an industry-funded watchdog, has rebuked Rimmel for a mascara ad starring Cara Delevingne. The watchdog upheld a single criticism concerning the TV campaign for Rimmel’s Scandaleyes Reloaded mascara, and called it misleading. The campaign initially aired last December, and Rimmel has confirmed it might comply with the ASA ruling and pull the ad. The ad showed the mascara being applied to Delevingne’s lush eyelashes, which had been enhanced with individual lash inserts. A voiceover said: “Rimmel introduces Cara Delevingne for brand new Scandaleyes Reloaded mascara. Dangerously daring lashes. Latest max-density brush for clump free lashes. Extreme volume, extreme wear.” The British model-actress was named the face of Rimmel last yr and continues to function an envoy. In a previous...