Aspen Tag

Balmain is landing in Aspen, Colorado, this week. And it’s not alone. The French brand is an element of a growing variety of fashion houses holding events and opening temporary pop-up shops in mountain resorts for the vacations, chasing the growing ski gear and equipment market that in keeping with Future Market Insights, is projected to have a worldwide revenue size of $1.6 billion in 2022 and $2.26 billion by 2032. The trend led Giorgio Armani to St. Moritz, Switzerland, on Dec. 10 to present a runway show for Neve, a recent skiwear line, and it has seen quite a lot of players, including Louis Vuitton, Pucci, Farm Rio and Off-White, launching recent skiwear brands this season. Aspen Skiing Company, which owns and...