Asutra Tag

Stephanie Morimoto, owner and chief executive officer of wellness brand Asutra, bought the corporate in 2018, when the brand was still in its relative infancy.  Her former work as a consultant at a top firm and tenure as vice chairman of regional development at a nonprofit led her to some extent of utmost burnout, and ultimately served as a catalyst for her interest in self-care and wellness.  “I used to be working across the clock, traveling across the country and eating like crap. I attempted to vary the culture where I worked, and I used to be shut down,” Morimoto recalled at WWD’s Wellness Forum.   Seeing a necessity for change in each her own life and the cultural consciousness at large, Morimoto launched...