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Athbeauty Tag

13 Aug

Athletic Cosmetic Company Desires to Construct The ‘Athbeauty’ Category

Athletic Cosmetic Company Desires to Construct The ‘Athbeauty’ Category
“It’s type of this look-good-feel-good mentality,” said Athletic Cosmetic Company cofounder Kate Solomon. After selling her plant-based skincare brand Babo Botanicals to Mustela in 2018, Solomon — who previously accomplished stints at L’Oréal and LVMH Moët Hennessy Louis Vuitton — decided she’d take a break from the sweetness business. That was, until her teenage son enrolled in Florida’s elite sport training academy, Club Med Academies, to play competitive tennis. “That’s type of where this concept blossomed — this cross-intersection between beauty and fitness,” said Solomon. Such was the genesis of Athletic Cosmetic Company, the sweetness veteran’s latest enterprise developed alongside Club Med Academies cofounder and former skilled Dutch tennis player, Dominique van Boekel. Launching Oct. 2 with a $42 hyaluronic gel...
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