Dedcool founder Carina Chaz actually really likes laundry day.
At the very least she’s began to since expanding her nice fragrance brand to incorporate a line of detergents — dubbed Dedtergents — which aim to raise the at-times mundane task of doing laundry through unexpected scents and eco-friendly formulas.
And on Tuesday, Jen Atkin’s Ouai is getting in on the motion, too: The hair care brand has partnered with Chaz to bring its loved Melrose Place fragrance — which incorporates notes of bergamot, lychee, cedarwood and white musk — to the Dedtergent game in a limited-edition Dedtergent retailing for $14 for two ounces or $35 for 32 ounces.
“Fragrance is a big a part of Ouai’s DNA. We’ve long been massive...
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