LONDON — Tennis is on the brain in London because the 2023 Wimbledon Championships proceed.
Italian sportswear brand Sergio Tacchini has arrange its first installation at Selfridges, on the boys’s floor, which can run until Aug. 6.
The space has been titled “Causing a Racquet,” a nod to the tournament going down at Wimbledon, in addition to the brand’s history.
The brand was arrange by former tennis player Tacchini in 1966.
The space at Selfridges has been transformed into an all-white tennis court with large tennis racquets and balls being a part of the display, together with Roman columns and statues to signal the brand’s Italian history.
“We're very excited to be creating this immersive installation to introduce the brand to the Selfridges customer. We...
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