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24 Feb

How L’Oréal Brands Tap Into Social Media for Outsized

by Beautifaire101
Beauty, Featured
How L’Oréal Brands Tap Into Social Media for Outsized
L’Oréal is flying high on social media. The corporate — which was the largest beauty manufacturer by sales in 2022, per Beauty Inc’s annual rating of the highest 100 beauty manufacturers — is seeing unusual, cross-category growth in earned media value across its skincare, hair care and makeup portfolios, reports CreatorIQ. While these categories at large are all seeing healthy year-over-year EMV growth of 45 percent, 29 percent and 23 percent, respectively, L’Oréal’s top brands by the metric are growing even faster. On top of that, L’Oréal-owned Maybelline Latest York, L’Oréal Paris and La Roche-Posay are harnessing TikTok more effectively than the common beauty company, each garnering greater than 30 percent of their respective EMV from the platform — above the...
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19 Nov

Give your breakage EXTRA attention

by Beauty Tips
Hair
Asha is here for some TLC! Deeper Than Hair Magazine: https://deeperthanhair.com/deeper-than-hair-magazine/ First Class to Morocco Shampoo: https://deeperthanhair.com/first-class-to-morocco-shampoo/ First Class to Morocco Conditioner: https://deeperthanhair.com/first-class-to-morocco-conditioner/ Glass Shine: https://deeperthanhair.com/glass-shine/ 22TiTitania iron: https://deeperthanhair.com/22titania-flat-iron-signature-royal/ Shears: https://herstrandzofhair.com/ The Grip Comb: https://www.thegripcomb.com/ source...
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17 Aug

Barbie, Beyoncé and Taylor Swift Are Winning the Attention

by Beautifaire101
Beauty, Featured
Barbie, Beyoncé and Taylor Swift Are Winning the Attention
SPARKLE SWEEPSTAKES: Fashion brands appear to be getting barely more bang for his or her buck from dressing Beyoncé for her “Renaissance” world tour than Taylor Swift for her “Eras” concert events. For instance, Alexander McQueen won $7.7 million in media impact value, and Tiffany & Co. $7.2 million, for putting designs on Beyoncé, in comparison with Versace garnering $6.3 million after dressing Swift, data from Launchmetrics show. The information firm’s tallies show that “Eras” has up to now generated $97.5 million in media impact value, or MIV, and “Renaissance” $187 million. The proprietary MIV figure calculates the impact of relevant media placements on all channels (online, social and print), inclusive of paid, owned and earned mediums. Roberto Cavalli collected $4.9 million in...
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1 Apr

The Pope’s Coat Focuses Attention on AI Images

by Beauty Tips
Fashion, Featured
The Pope’s Coat Focuses Attention on AI Images
PARIS — Was the Balenciaga coat a wakeup call? After a photo-realistic image of Pope Francis wearing a white puffer coat from the brand caused an online frenzy earlier this week, Elon Musk, Apple cofounder Steve Wozniak, and Skype cofounder Jaan Tallinn signed an open letter calling for corporations to curb their development of artificial intelligence. They were among the many tech leaders stating that the rapidly evolving systems pose “profound risks to society and humanity.” As unlikely because it could seem that the pope could be dressed by Demna, when the Midjourney-generated AI image went viral, most individuals couldn’t tell that it was fake. It was the primary time many became aware of AI’s capabilities, and left the general public to grapple...
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