PARIS — Jacquemus, the French brand known for staging cinematic runway displays in spectacular locations including a lavender field and a salt mine, is heading to the Palace of Versailles for its next fashion show on June 26, as a part of a brand elevation strategy that features plans for a world retail rollout.
Designer Simon Porte Jacquemus, known for his Mediterranean aesthetic and slick use of social media, follows within the footsteps of mega-brands like Dior and Chanel which have used Versailles as a backdrop for shows and promoting campaigns, capitalizing on its association with Louis XIV, the Sun King, considered the daddy of French luxury.
“Having the ability to do a show in Versailles has all the time been a...
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