Authentic Tag

Authentic Brands Group has identified the mark in addition to the brand partners that it'll work with for its Global Citizen initiative. As reported in February, the brand development and marketing company is partnering with Global Citizen, the world’s largest international advocacy organization, to spur customers to make use of their purchasing power to drive change. The deal is a component of the nonprofit organization’s Take Motion campaign and can include an array of co-branded products, marketing activations and donation round-up programs. A percentage of the acquisition price of the co-branded merchandise will go to Global Citizen. “When consumers purchase items featuring the Take Motion mark, they'll know they're supporting positive global impact and are encouraged to develop into a worldwide citizen,”...