Skims, the Los Angeles-based underwear, loungewear and shapewear brand, launched at Saks Fifth Avenue Wednesday. The partnership brings Skims further into retail.
Skims worked closely with Willo Perron of Perron-Roettinger to design a dedicated shop contained in the fifth floor of Saks Recent York. The space features Skims signature rounded-edged fixtures, inclusive mannequins and a shapewear wall.
To commemorate the launch, Skims also designed a visible installation on the foremost floor atrium of Saks Recent York with digital screens displaying a campaign of models wearing Seamless Sculpt shapewear walking across Recent York City’s bustling streets. The campaign was shot and directed by Vanessa Beecroft.
Skims’ visual installation at Saks Fifth Avenue.
courtesy of Skims
Starting Wednesday, Skims is obtainable on Saks.com and within...
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