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AvenueFlagship Tag

26 Apr

Skims Opens Dedicated Shop Inside Saks Fifth Avenue Flagship

Skims Opens Dedicated Shop Inside Saks Fifth Avenue Flagship
Skims, the Los Angeles-based underwear, loungewear and shapewear brand, launched at Saks Fifth Avenue Wednesday. The partnership brings Skims further into retail. Skims worked closely with Willo Perron of Perron-Roettinger to design a dedicated shop contained in the fifth floor of Saks Recent York. The space features Skims signature rounded-edged fixtures, inclusive mannequins and a shapewear wall. To commemorate the launch, Skims also designed a visible installation on the foremost floor atrium of Saks Recent York with digital screens displaying a campaign of models wearing Seamless Sculpt shapewear walking across Recent York City’s bustling streets. The campaign was shot and directed by Vanessa Beecroft. Skims’ visual installation at Saks Fifth Avenue. courtesy of Skims Starting Wednesday, Skims is obtainable on Saks.com and within...
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20 Apr

No Expense Spared: LVMH Unveils Tiffany’s Renovated Fifth Avenue Flagship

No Expense Spared: LVMH Unveils Tiffany’s Renovated Fifth Avenue Flagship
NEW YORK — Construction staff are shuffling out and in of scaffolding on 57th Street in Tiffany Blue-colored crewneck tees. A 12-foot Daniel Arsham bronze, nihilistic Venus de Milo-type sculpture looms in a cloak of bubble wrap and contractors cantilevered inside a forklift use toothbrushes to scrape away at residue caught behind sculpted balustrades. Amid the chaos — on the tenth floor of what Tiffany is now calling its “Landmark” store — chief executive officer Anthony Ledru and executive vp Alexandre Arnault are seated in a VIP library room, with a cake stand of pastel macarons and fresh fruit cups in front of them while a butler pops in from behind a hidden hatch door. It’s this sort of customer support...
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