Saks Fifth Avenue has launched a multifaceted campaign that spotlights the importance of mental well-being and raises funds to support the Saks Fifth Avenue Foundation’s mission to make mental health a priority in every community.
For the campaign, Saks has partnered with mental health and wellness influencer Yasmine Cheyenne to create custom content that can be published across Saks-owned digital platforms throughout the month of May, including interviews and videos on Saks’ social media channels and an exclusive feature on The Edit, Saks’ online editorial hub for fashion news and magnificence inspiration.
Saks has also worked with Cheyenne to curate a group of wellness items that could be used this month and all year long to assist customers support their well-being, including...
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