Axel Tag

Swedish sneaker brand Axel Arigato has drum-rolled its China expansion ambition with the brand new campaign “From Shanghai With Love.” Shot by the Shanghai-based photographer Rusty Nero, the campaign features members of the brand’s area people living their lives while sporting recent season items. Nick, Pierhei and their pet dog shot in Wulumuqi Road, Shanghai. Courtesy of Axel Arigato The campaign features Nick, Pierhei and their pet dog. The young couple, who're starting their family in downtown Shanghai, posed in front of a neighborhood grocery on Wulumuqi Road. It also features Weilai and his mother Qin. They share a mutual love of life and fashion. Qin wore a black and white varsity jacket, while Weilai wore a pair of the brand’s Area Lo sneakers...