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Baker Tag

18 Dec

Grace Gaustad, Jo Baker, Cristina Carlino launch Beauty Brand

While today’s brands are being tasked with reimagining their strategies to accommodate the rise of virtual realms and augmented reality, Bakeup, which launches this fall, will come to market with such technological advancements already embedded into its DNA.  “There isn't a beauty without disruption,” said Cristina Carlino, who founded Philosophy in 1996 and has teamed along with her 20-year-old daughter, singer-songwriter Grace Gaustad, celebrity makeup artist Jo Baker, It Cosmetics’ Christine Nevin and fellow Philosophy alumna Sarah Superfon for the creation of Bakeup. It’s the not-so-classic tale of just the best amount of cooks within the kitchen: Baker, the artist; Gaustad, the muse, and Carlino, Nevin and Superfon, the seasoned strategic masterminds behind all of it. The self-described “digital-first” brand seeks...
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4 May

Aldo Group Inks Footwear Licensing Deals With Authentic’s Ted

The Aldo Group has inked two long-term licensing deals with Authentic Brands Group. Jonathan Frankel, president of Aldo Product Services on the Aldo Group, told FN, a sister publication of WWD, in an interview that the corporate has signed a 10-year licensing agreement with Authentic to design, produce and distribute Ted Baker footwear globally in addition to handbags across the U.S. and Canada. The primary collection managed under Aldo Group will launch in spring 2024 through Ted Baker’s direct channels, online and in stores in addition to at wholesale accounts worldwide. What’s more, Frankel said the Aldo Group will “work closely” with the London-based Ted Baker global design team to develop “premium” footwear and handbag collections that “preserve the brand’s unique design ethos.”...
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27 Apr

Ted Baker Management Exits as Authentic Inks Recent Deals

LONDON — Authentic Brands Group said Thursday it has inked long-term strategic deals with two recent operating partners, PDS Group and AARC, to run the Ted Baker brand within the U.K. and Europe. PDS, a design-led fashion sourcing and manufacturing platform, will grow to be a “core licensee and operating partner” for Ted Baker through a worldwide subsidiary, Authentic said. It is going to serve because the “global hub” for the newly established Ted Baker Design Group and tackle design and merchandising functions for the brand. It is going to be positioned at Ted Baker’s current London headquarters at 101 Cleveland Street in London, and oversee all design, development and product innovation. Ted Baker’s global distribution partners will purchase the brand’s core categories...
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7 Jan

Baker Creates Natural Hair Graduation Cake – Essence –

Getty Images Graduation season showcases the perfect in academia and this yr, it’s inspiring next level creativity on social media. Bryia Danielle, owner of Danielle’s Delectable Delights in Copperas Cove, Texas, has gone viral for a delicious “Black girl magic” confection that pays homage to the Black women snagging diplomas. Her cake encompasses a brown woman with natural tresses that sit underneath a graduation cap and gold hoops. Apart from the powerful image of Black girl excellence, what makes this cake truly special is the textured hair sprinkled in gold.   The Prairie View A&M University graduate also creates other confections that affirm loyalty and excellence from women of color, like this golden crown cake.   Subscribe to our every day newsletter for the newest in hair, beauty, style and celebrity news. Apart from stunning graduation cakes,...
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