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Bakeup Tag

18 Dec

Grace Gaustad, Jo Baker, Cristina Carlino launch Beauty Brand

While today’s brands are being tasked with reimagining their strategies to accommodate the rise of virtual realms and augmented reality, Bakeup, which launches this fall, will come to market with such technological advancements already embedded into its DNA.  “There isn't a beauty without disruption,” said Cristina Carlino, who founded Philosophy in 1996 and has teamed along with her 20-year-old daughter, singer-songwriter Grace Gaustad, celebrity makeup artist Jo Baker, It Cosmetics’ Christine Nevin and fellow Philosophy alumna Sarah Superfon for the creation of Bakeup. It’s the not-so-classic tale of just the best amount of cooks within the kitchen: Baker, the artist; Gaustad, the muse, and Carlino, Nevin and Superfon, the seasoned strategic masterminds behind all of it. The self-described “digital-first” brand seeks...
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7 Dec

Multireality Beauty Brand, Bakeup, Debuts First Color Cosmetics Line

Bakeup Beauty’s first makeup products have arrived.  After launching in August 2022 with a gemstone-embellished eye veil that got here in various digital forms in addition to a physical so-called “wearable,” the brand is delivering its first range of color cosmetics on Jan. 11.  Consisting of three Palm Palettes that seek to deliver high-performance artistry pigments in neon, pastel and first colours, respectively, a PlayBox containing face and body gems and stickers, and complete with a cleansing balm and micellar water, the road is the long-awaited physical manifestation of Bakeup’s vision for makeup artistry as a way to self-expression.  Bakeup Beauty Palm Palettes. courtesy photo “Color is my blissful place,” said celebrity makeup artist Jo Baker, who's a cofounder and chief beauty officer of...
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