ON TOUR: Cetaphil is prepared for the massive stage.
The TikTik-loved skincare brand is occurring tour with Lizzo because the exclusive skincare sponsor of her North American “Special 2our,” which kicks off Friday in Knoxville, Tennessee, and comprises 17 shows, ending in June.
“Last fall, we were on TikTok and saw a video from Lizzo during which she just authentically talked about her irritated and itchy skin as a result of wearing makeup on tour,” said Cetaphil’s marketing director, Katherine Rouse-Bailey, adding that it was Lizzo’s makeup artist Alexx Mayo who then really helpful Cetaphil’s Hydrating Foaming Cream Cleanser to the singer.
Lizzo kicks off her upcoming tour — dubbed The Special 2our — this Friday, with Cetaphil as its...
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