Balm Tag

The Inkey List is setting its sights on a recent category. The brand has introduced a lip product called Tripeptide Plumping Lip Balm, which launches at Sephora U.S. on Aug. 28 and The Inkey List’s website on Sept. 1. It retails for $12.99. Stephanie Davis Michelman, the brand’s recently minted chief executive officer, noted that the product doesn’t cause tingling or irritation like traditional topical lip plumpers. “It’s driven by science, not irritation — that’s our primary claim,” she said. “It maintains moisture, it strengthens the barrier and concurrently, it helps plump with the tripeptide complex and hyaluronic filling spheres.” Other ingredients include chia seed oil, squalane and mango butter, amongst others. A clinical study showed that when used thrice a day, the...