Balmain Tag

PLAY TIME: Pokémon can now be found on French luxury goods — winking on wallets, waving from jacket pockets and collapsed on T-shirts, the character’s lightning-bolt tail jutting skyward. Balmain has partnered with the Japanese creator of the kooky creatures on a Trainer Fashion Set that can live in each physical and digital worlds. It includes hoodies, jeans, sneakers and backpacks, too. “Pokémon’s shiny pop aesthetic and fascinating creatures have all the time appealed to me,” Rousteing said. “Today, they make me consider an earlier, simpler time, after we all shared a rosy vision of all of the positive changes that we were certain that digital innovations would make possible.” Rousteing reprised some silhouettes first seen on the Balmain runway, spiking them with...