BAMBOO’S TURN: Gucci’s commitment in highlighting its signature handbags with dedicated campaigns reached the third chapter.
After the pictures released in January that portrayed Dakota Johnson with various renditions of the brand’s Jackie 1961, and zooming in on the Horsebit 1955 handbag with a little bit help of ambassadors Halle Bailey, Hanni and Julia Garner last month, the Italian luxury home is now spotlighting the Gucci Bamboo 1947 bag.
For the occasion, the brand tapped Chinese supermodel Liu Wen, who was photographed and directed in a video by David Sims.
Similarly to the aforementioned campaigns, these in-studio images are easy-to-read of their straightforward concentrate on the bag and Wen’s personality, shifting away from the more flamboyant aesthetic of Alessandro Michele, who left his role as...
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