Banana Tag

Fashion on the mall is beginning to look so much higher, due to recent energy and marketing initiatives at two of America’s major retail chains. On a cold day just before Thanksgiving, a gaggle of well-heeled L.A. women were rushing racks of J. Crew feather-trimmed cotton poplin shirts, vivid yellow bouclé jackets, pink velvet blazers and black crystal-covered satin pouch bags, because the brand’s women’s creative director Olympia Gayot looked on nearby. They weren’t at a store, but moderately the tony private club San Vicente Bungalows, where the brand hosted a gifting suite and Gayot hobnobbed with Diane Keaton, Amy Adams, Elizabeth Banks and Ali Wong as they picked up goodies on the event, which was organized by influencer marketing agency...