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Bankruptcy Tag

2 Nov

Birchbox Said to Be Weighing Options, Including Bankruptcy –

Birchbox
Birchbox Birchbox is weighing its options, including Chapter 11 bankruptcy, sources have told WWD. In a letter to creditors sent Tuesday, Birchbox’s parent company FemTec Health, which acquired the business last 12 months, said those owed money from Birchbox could opt into shares of FemTec as a substitute. “We consider, in the perfect interests of Birchbox and the whole FMTC family of corporations spanning the U.S. and Europe, a Chapter 11 or some equivalent structure could also be crucial,” the letter read. Birchbox was founded in 2010 by Katia Beauchamp and Hayley Barna as the unique beauty subscription box service, but the corporate has struggled lately. The letter said that Birchbox’s revenue projections dropped from $74 million to $47 million, even following a $30...
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14 Oct

Morphe Owner Forma Brands Said Considering Options, Including Bankruptcy

Morphe Owner Forma Brands Said Considering Options, Including Bankruptcy
Forma Brands, the parent company of Morphe, Lipstick Queen and Jaclyn Hill’s Jaclyn Cosmetics, is considering filing for Chapter 11 bankruptcy, sources confirmed. People acquainted with the method told WWD that such a move is into account, but stressed that nothing is for certain and that other options are on the table, including out of court agreements with creditors.  A spokesperson for Forma said: “Forma Brands is engaged in constructive discussions with our financial stakeholders regarding ways to strengthen the corporate financially and enable us to bolster our deal with the opportunities we see ahead for our brands. We're excited concerning the products we are going to proceed to bring to our customers.” Majority owner, private equity firm General Atlantic, declined to comment. The...
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13 Oct

Revlon Files For Bankruptcy Protection – Essence

Revlon Files For Bankruptcy Protection – Essence
Courtesy of Getty Images During the last decade, fashion and sweetness corporations have needed to adopt latest marketing strategies because the influencer industry continues to prove as probably the most lucrative ways to drive sales. The times of counting on a brand’s heritage are drifting and executives are forced to search out their way in today’s hyper-digital world. Celebrity placements are also not as impactful as they once were and identifying social media influencers with a loyal following has turn out to be more necessary than ever. Inside the last two years, Revlon announced Megan Thee Stallion because the brand’s newest ambassador, but even with Megan’s growing influence, Revlon’s celebrity ambassadors couldn't dig the cosmetic company out of its debt. Ronald Perelman,...
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