Uptown or downtown? Dr. Barbara Sturm is betting on each.
The brand founder has opened two latest spas in Recent York, one uptown on Madison Avenue and one downtown in SoHo. In keeping with Sturm, it’s a natural evolution of pre-coronavirus pop-up spas and the brand’s ongoing concentrate on education.
“Before COVID[-19] we created pop-up spas, which we held sometimes 18 times a yr,” Sturm told WWD in an email. “We began quite a lot of online platforms to speak with our patients and supply them with education. That now translates to our spas and boutiques, educational treatment centers where the Sturm world may be experienced, because after COVID[-19] everybody desires to experience in-person interactions — digital is incredible, however it’s not...
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