Barbie Tag

Barbie is taking her imaginary world to Iguatemi, the Brazilian shopping mall that incessantly serves because the port of entry for luxury brands entering Latin America. Starting July 13, Iguatemi, in partnership with Mattel, will introduce the international installation, “Barbie Dreamhouse Experience,” for the primary time in South America. Spanning an area of nearly 7,000 square feet, the Barbie Dreamhouse Experience is an in-person, life-size recreation of Barbie’s iconic pink mansion. The Experience will feature interactive rooms similar to a glamorous closet stuffed with fashion looks and a dream kitchen. Entry is ticketed. courtesy shot. The dreamhouse seeks to permit Brazilian visitors to experience the “Barbiecore” trend in a totally interactive, immersive way. There might be a café, and Barbie merchandise...