BarbieBandwagon Tag

In a lead-up to “Barbie the Movie,” Boohoo, the worldwide e-tailer, has partnered with Barbie to launch a limited-edition capsule collection. The gathering includes 39 styles including accessories and ready-to-wear, with sizes starting from 0-24. Items are $8 to $65, and can be found to buy Thursday at boohoo.com. Boohoo is the most recent retailer to leap on the Barbie bandwagon. Bloomingdale’s has launched a multifaceted partnership that features online and in-store pop-up shops, an exclusive collaboration with “Barbie the Movie” and Bloomingdale’s private label Aqua, window displays and various events and activations this summer. Zappos just launched a shopping experience that features every kind of products for anyone to include #Barbiecore style into their lives. Other corporations, resembling Kendall Jenner’s Moon,...