Beauty Barrage has a powerful track record for successfully helping brands grow at retail, counting greater than 300 ambassadors who support brand partners at stores including Sephora, Nordstrom and Ulta Beauty.
On the WWD Los Angeles Beauty event, Sonia Summers, chief executive officer and founding father of Beauty Barrage, joined Jayme Cyk, contributing beauty editor, WWD and Beauty Inc and cofounder of And Repeat, for a conversation about how successful brands are positioning themselves in stores today.
Acknowledging that the Los Angeles Beauty event was live and the way nice it was to be together, Summers said retail could be very much the identical — for consumers, with the ability to speak with people in person opens up recent experiences and recent...
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