Batiste Tag

Dry shampoo brand Batiste goes to school. In honor of Mental Health Awareness Month in May, the brand will likely be hosting experiential “Refresh and Reflect” activations at UCLA, Texas A&M University and a 3rd to-be-announced college, with the aim of supporting the emotional and social well-being of Gen Z. To further its commitment to the cause, Batiste has pledged a $120,000 initial donation to mental health nonprofit Lively Minds, and enlisted the assistance of licensed psychotherapist Courtney Tracy — who counts greater than 1.8 million TikTok followers — for its inaugural Refresh and Reflect initiative. “With the mental health of Gen Z becoming a growing concern in our country, we were inspired by Lively Minds’ mission to open up...