Beauty – Page 238 – Beautifaire

14 Apr

Launchmetrics’ Top 10 Beauty Brands by Media Impact Value

Data from Launchmetrics demonstrates that with regards to media impact value, China and the U.S. are the highest markets driving value for prestige beauty brands, who're maximizing their gains within the regions namely via increasingly fine-tuned influencer strategies. “With China’s loosening of restrictions and the woke up economy, the region is attracting brands to reconnect with their aspirationally driven audiences, thus motivating [brands] to diversify their ambassador portfolios,” said Launchmetrics’ chief marketing officer, Alison Bringé. Launchmetrics’ MIV scoring system assesses the impact of a brand’s relevant media placements across channels, inclusive of paid, owned and earned mediums. While celebrity voices are indeed becoming less influential in propelling brand MIV scores, there have been a number of exceptions to the trend...

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14 Apr

The Black-Owned Clean Beauty Brands You To Know In

by Beauty Tips

Makeup, Featured

The Black-Owned Clean Beauty Brands You To Know In

In the event you’re searching for beauty products that are usually not only effective but additionally free from harmful ingredients, look no further than our list of Black-owned clean beauty brands. These progressive corporations prioritize products with high-quality ingredients which might be protected for you and the planet. Adding them to your arsenal isn't only useful to your well-being but additionally fosters diversity and inclusion in the wonder industry. We’ve rounded up the Black-owned clean beauty brands you must know below. From Topicals to Ami Cole, ahead, find seven corporations making waves within the clean beauty space with their unique offerings. 01 Ami Colé Lip Treatment Oil Ami Colé is devoted to using clean, high-quality ingredients to create makeup that celebrates and enhances the natural...

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14 Apr

The Latest Beauty Executive Moves at Coty, Diptyque, Glowbar

by Beautifaire101

Beauty, Featured

Caroline Andreotti courtesy Coty has named Caroline Andreotti its latest chief industrial officer for prestige. Andreotti most recently served as executive vp, global travel retail at Coty; she succeeds Isabelle Bonfanti in her latest role. Jordan Searle BusinessPortraits.ca Jordan Searle, most recently The Body Shop’s vp, omnichannel North America, has been promoted. Now general manager for the brand in North America, Searle oversees retail, wholesale, distribution, marketing, e-commerce and activism within the region. Kimberly Villatoro and Patrick Ta. courtesy Kimberly Villatoro has a latest gig, as chief executive officer of Patrick Ta Beauty. She hails from Smashbox, where she most recently worked as vp of North America marketing. Frank Small courtesy Frank Small is the brand new chief financial officer and chief operating officer of Wella Company. He joins...

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14 Apr

How space became the ultimate frontier for beauty

by Beauty Tips

Beauty, Featured

How space became the ultimate frontier for beauty

Futurist Geraldine Wharry investigates the skincare space race, as beauty brands increasingly look to the cosmos to develop products There may be a mystique to the concept we could all someday lead a cosmic lifestyle. In 1609, German astronomer Johannes Kepler wrote a novel by which a young traveller lands on the Moon to seek out that lunar beings imagine Earth revolves around them. Within the Nineteen Sixties, fresh off the back of the primary moon landing, space-age aesthetics catapulted style, make-up, architecture and interiors into the longer term with André Courreges introducing the world to the Space Age look. Today, as we get a gradual stream of space exploration discoveries, creatives are only...

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