Selena Gomez’s Rare Beauty is launching its Soft Pinch Tinted Lip Oil, $20, in eight shades.
Over the past few years, lip oil has turn out to be a fan favorite beauty product, especially on social media — videos tagged #LipOil on TikTok have 1 billion views — and other brands, including Hermès and Nyx, have launched their very own versions throughout the past yr.
Given consumer interest, lip oil was all the time on Rare Beauty’s product launch roadmap.
“Lip oil is unquestionably a category our community has been asking for since launch, but we didn’t wish to rush a product to market just to fulfill a selected trend,” said Rare Beauty chief executive officer Scott Friedman. “On this case, our product...
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